Purchasing Power: How to choose the best PR agency for your needs
Commissioning and promoting research
Establishing expertise and building reputations in vertical sectors
Securing and submitting content for editorial columns
Maximising PR potential at exhibitions
Developing online content
Setting up social media channels and building a community
Developing and managing incentive programmes
Placing case histories in vertical sector media
Building a following on Twitter
Establishing and promoting a blog
Monitoring for opportunities for client comment
Sharing expertise through technical feature articles
Producing and promoting newsletters
Leveraging infographics and new media content
Initiating debate and influencing industry issues
Planning and managing Pan-European advertising campaigns
Targeting the national business media through interviews
Maximising exhibition attendance with media outreach
Launching a new product to target audiences
Ethyl Corporation annual Board of Directors meeting in the UK
Snark of Wight is a luxuriously equipped 60' Sunseeker Predator motoryacht
Generating sales leads from news releases
Developing and leveraging a corporate message platform
Leveraging editor interviews to gain coverage
Developing photo stories for the national media
Building brand equity through media exposure
Generating stories with appeal and relevance
Undertaking research to support PR activity
