Targeting vertical sector media
We were tasked with supporting sales initiatives in specific vertical sectors, showing large users how to take control of their energy through measurement, optimisation and self-generation.
To do so, we developed and placed opinion pieces, feature articles and case studies in key vertical sector titles – targeting a new vertical sector each quarter.
These raised awareness of topics such as energy resilience, battery storage, energy measurement and optimisation. Coverage pointed readers to dedicated websites, where they could take the first steps in taking control of their energy.