Developing and leveraging a corporate message platform
We worked with the chief executive of Corps Security to develop powerful business messages that could be used inside and outside the organisation. Crucially, the messages had to both reinforce the heritage of the 150-year-old business, while at the same time demonstrating its relevance to today’s marketplace.
A workshop with senior management led to the identification of the qualities that have underpinned the business throughout its history, and these were explained as the ‘DNA’ that runs through a forward-thinking and innovative business.
With powerful messages that fully captured the ethos of the organisation, we were able to pitch convincing stories to the trade and national business media which, when delivered by the CEO through one-on-one interviews that we also arranged, made for great coverage. This example is from The Times and resulted from an interview with the Business Editor.