Sharing expertise through technical feature articles
Detailed feature articles provide great opportunities for businesses to share insight and demonstrate leadership in their chosen field.
They also allow organisations to initiate and influence debates around industry issues, and demonstrate the value of products and services. The challenge however is to produce articles that promote an organisation – yet are both interesting and sufficiently independent to justify publication as editorial.
Done well, a feature article in a key publication makes a powerful sales tool – as this example in Professional Security Installer magazine on the subject of remote monitoring demonstrates.