Trend Control Systems

Social media training for sales teams

Social media for business is a powerful sales tool, and being ‘social media savvy’ is a skill that increasingly features in sales job specifications.

Trend Control Systems recognised that by enhancing the existing skills of their sales teams to better use the powerful social platforms, they could significantly increase lead generation efforts. Henley Group produced and delivered a series of webinar workshops for the company’s UK regional teams, aimed at demystifying LinkedIn and Twitter, and providing a practical guide on how to use it effectively.

The workshops outlined the responsible use of social media, guidelines on how to share company content, and explored the nuances between social platforms. A LinkedIn starter toolkit was also provided to take away.