Monitoring for opportunities for client comment
We work with clients to develop their positions on the topical issues that affect both their businesses, and industry at large. From these, we help them draft press materials that can form the basis of letters to editors, briefings, tweets, blogs and speeches.
The traditional media and newer social media channels are then closely monitored and any opportunity to provide comment is acted upon quickly. This example shows a letter written by the CEO of Escher Group, which appeared on the letters page of the Financial Times.