Hochiki Europe

Generating sales leads from news releases

While PR activity raises brand awareness and primes the market, a well-targeted story can also drive sales of a product by generating sales leads.

Leveraging the appetite of fire equipment installers for practical yet expert advice, Hochiki Europe developed a practical guide to a new standard in the fire industry and made it available as a download from its website.

We then promoted the guide in the fire, electrical, FM and other trade media and the coverage generated substantial traffic on the client’s website. However, it also helped to generate more than 300 quality sales leads.