Planning and managing Pan-European advertising campaigns
Having successfully built a profile in the UK fire protection and life safety market, Hochiki Europe was keen to expand its footprint in key European countries and asked us to develop an advertising campaign that would target users, specifiers and buyers of its products across a range of vertical sectors.
We had detailed knowledge of the media in the local countries as a result of our PR activity for the same client, but we ensured that any media favoured by local country representatives in each market were considered, researched and included where appropriate.
Negotiations with each publisher regarding price and position allowed us to developed tailored online and print packages and we then worked with Hochiki Europe’s own in-house designer to ensure advertisements appeared in the correct format and in time for publication throughout the twelve month campaign period. Regular reports on readership, page views and clicks allowed us to establish an accurate picture of campaign visibility.