Talking Loud and Clear: Why corporate communications remains essential in today’s connected world
For many years, successful organisations have recognised the need for coherent and coordinated communications with audiences such as customers, prospects, investors, employees or regulatory bodies.
They have therefore undertaken corporate communications activity to build awareness of their products and services, enhance their reputation in the marketplace and reinforce credibility. It has helped them manage contentious issues, influence debates and handle crises when they emerge.
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