Creating powerful content
It takes time and effort to secure user stories, so it makes sense to work them hard and extract the maximum promotional benefit.
Having first developed this case study of PACOM’s work for fashion retailer Replay for use in the trade media, we helped PACOM develop more sales-orientated content for use in broader marketing efforts.
Visually engaging posts were also created for use across a range of social media platforms to help drive traffic to the client’s website. The performance of these posts was captured and analysed, and the content was reworked to ensure maximum impact.