Securitas wanted to raise awareness of its role in providing support and administrative functions to Police forces, which creates efficiencies and saves the forces time and money.
A series of feature articles and case studies were drafted and placed in key security, police and public sector media in a bid to initiate a proper debate on the role of private providers in supporting the police. These pieces provided a balanced overview of the pros and cons of partnership, but drew on real life examples provided by the client of how partnership had worked with great success at forces around the country.
Coverage was achieved in numerous titles including Police Oracle’s website, which received a lot of attention and the comments section ran to many pages, as readers offered their own take on the views outlined. Social media channels established separately were employed to promote the debate, and Twitter in particular became a useful resource for those with an interest in the issue.