Siemens

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Leveraging editor interviews to gain coverage

Interviews with journalists provide a great platform for clients to communicate key messages and share business news.

Our strong contacts with trade media in the UK, across Europe and further afield mean we can arrange interviews at trade exhibitions, client premises, or as part of media tours – or simply by phone where necessary.

We brief your spokespeople thoroughly before an interview and ensure that messages are tailored to the media targeted. We host the interview and make sure it runs as planned, working with the journalist afterwards to chase up a story.

Coverage included an article in Germany’s GIT Security, which arose as a result of an in-depth interview organised between the CEO and the magazine’s Editor. The Q&A format allowed the client’s key messages to come across clearly and unambiguously.