Siemens Security Products

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Building brand equity through media exposure

Achieved on the back of an exclusive interview that the CEO gave to respected business journal Business Strategy Review, this keynote article gave readers an overview of the global security market and the growing use of surveillance technology.

Over the course of three pages, the article also allowed the CEO to demonstrate how the business had been transformed to take advantage of the significant business opportunities afforded by growing demand for innovative security technology. The result was a powerful piece of media coverage that raised awareness of the brand and placed it at the forefront of the industry.