Leveraging infographics and new media content
For many Henley clients, digital communications is fully integrated with traditional PR activity, advertising and marketing support.
Promoting a particular story therefore requires us to adopt a multi-channel approach and consider all the tools and communications channels available to us; only selecting the ones that will gain maximum promotional benefit for the story.
Having commissioned research into consumer attitudes towards CCTV for Siemens, we produced a wide range of press and PR materials including an infographic that captured the essence of the survey findings in a manner that was immediate, easy to grasp and, crucially, ideal for sharing across social media channels. It was also picked up by a number of media outlets – including The Telegraph and featured prominently on their websites.