Targeting the national business media through interviews
Giving the media access to a client’s management helps to establish meaningful relationships and can result in extensive press coverage.
A powerful business story is best received when told by a properly prepared, senior client executive at a one-on-one meeting with a journalist. Further, we have seen a growing interest in the national media in manufacturing, new technologies, and industrial applications – and the businesses that lie behind them.
This article in the Financial Mail on Sunday for Siemens shows what is possible with the right contacts and an understanding of what makes a newsworthy topic.