Developing photo stories for the national media
We leverage any client involvement in events and initiatives to ensure they gain maximum promotional benefit from the association.
In this instance, Toshiba TEC’s innovative office products were used as props in a garden that formed a “Rooftop Workplace of Tomorrow” at Chelsea Flower Show.
Pitches to the picture desks of the national newspapers resulted in a Mail on Sunday photographer visiting the garden and capturing a number of shots for a picture story that appeared in that weekend’s newspaper. The result was a short piece with great visual impact and which positioned Toshiba TEC at the forefront of technological innovation.