Trend Control Systems

Generating stories with appeal and relevance

We work with clients to help them develop informed positions on the issues that affect their industry, and which influence the specification and purchase of their products and services.

This leads to a better understanding of the concerns of end users and specifiers, which in turn informs the key messages we develop, and influences the press materials that are developed for use across a campaign.

Having identified energy usage as a key consideration for building managers, we produced a feature article for Data Centre Europe that focused on both the environmental benefits and cost savings that accrue to data centre operators who install Trend’s building management systems.