Maximising PR potential at exhibitions
Vanderbilt asked us to launch its European business at IFSEC, with the aim of obtaining maximum promotional value and brand visibility from the event.
We drafted and issued a preview release, produced a comprehensive press pack and identified media attending the exhibition.
We secured and hosted 17 interviews with editors from the European media and senior client executives across two days.
This resulted in eleven immediate, flagship editorial opportunities for Vanderbilt, including requests for detailed feature articles, case studies and further interview opportunities.
The promotional benefits extended well beyond the exhibition, as press coverage of the products promoted through PR at the show continued to spin out for months after the exhibition itself.