Commissioning and promoting research
We commissioned research in five European countries into consumer attitudes towards crime and risk; and gauged their interest in electronic security products. The research established widespread recognition of CCTV’s role in protecting against crime, albeit with differences in opinions between countries, genders and age groups.
We produced a wide range of PR materials to promote the story, including an infographic that captured the essence of the survey findings in a manner that was immediate, easy to grasp and ideal for sharing across social media channels.
The story was also picked up by a number of media outlets – and allowed the CEO of Vanderbilt to comment on the subject in the Financial Times.