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A Glossary of SEO Terms

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Algorithm: The technology that a search engine uses to deliver results to a query. Search engines utilise several algorithms to deliver search results.

Backlinks: A backlink is any link received by a web page; directory; or website. These back links bring traffic to a web page. Backlinks are an important element that most search engine algorithms use to measure the popularity of a web page.

Blog: A personal or themed journal published online, consisting of entries (“posts”) displayed in chronological order, typically expressing the interests or expertise of the writer.

Click Through Rate (CTR): The rate (expressed in a percentage) at which users click on an ad. This is calculated by dividing the total number of clicks by the total number of ad impressions. CTR is an important metric for online marketers to measure the performance of an ad campaign.

Directory Indexing: One of the key factors of online directory submissions is the creation of backlinks to a site. By listing a website in the top directories, a website will get the required exposure online. This will then mean that the website will be indexed

Blog: A personal or themed journal published online, consisting of entries (“posts”) displayed in chronological order, typically expressing the interests or expertise of the writer.

Click Through Rate (CTR): The rate (expressed in a percentage) at which users click on an ad. This is calculated by dividing the total number of clicks by the total number of ad impressions. CTR is an important metric for online marketers to measure the performance of an ad campaign. Directory Indexing: One of the key factors of online directory submissions is the creation of backlinks to a site. By listing a website in the top directories, a website will get the required exposure online. This will then mean that the website will be indexed

Directory Indexing: One of the key factors of online directory submissions is the creation of backlinks to a site. By listing a website in the top directories, a website will get the required exposure online. This will then mean that the website will be indexed through search engines and improve rankings.

Keyword Density: Ensuring that content reads naturally and detracts from ‘keyword stuffing’ (when keywords are continually being mentioned). Content that is not dismissed as spam and therefore not a negative effect on SEO.

Link Bait: Editorial content, which is often sensational in nature, posted on a web page and submitted to social media sites in hopes of building inbound links from other sites.

Link Building: The process of getting quality websites to link to your website, in order to improve search engine rankings. Link building techniques can include buying links, reciprocal linking, or entering barter arrangements.Meta Tags: Information placed in the HTML header of a web page, providing information that is not visible to browsers, but can be used in varying degrees by search engines to index a page. Common meta tags used in search engine marketing are

Meta Tags: Information placed in the HTML header of a web page, providing information that is not visible to browsers, but can be used in varying degrees by search engines to index a page. Common meta tags used in search engine marketing are title, description, and keyword tags. On-page/Off-page Optimisation: SEO is divided into two key areas.

On-page/Off-page Optimisation: SEO is divided into two key areas. On-page optimisation which covers improvement to the pages themselves (content, keywords, meta description tags, ALT tags, internal linking, keyword density, and usability). Off-page optimisation is the activity that can be done off the pages of a website to maximise its ranking in search engines (link building, inbound links, AdWord campaigns, and tracking all active keywords).

Organic Links: To help generate backlinks to a website it is important to build up organic links to a site. Search engines register the links as recommendations to a site and the more people you have sharing content, the more you will improve on SEO rankings. Pay Per Click (PPC) or

Cost Per Click (CPC): A performance based advertising model where the advertiser pays a set fee for every click on an ad. The majority of text ads sold by search engines are billed under the PPC model. Search Engine Marketing (SEM): The process of building and marketing a site with the goal of improving its position in search engine results. SEM includes both search engine

Pay Per Click (PPC) or Cost Per Click (CPC): A performance based advertising model where the advertiser pays a set fee for every click on an ad. The majority of text ads sold by search engines are billed under the PPC model.

Search Engine Marketing (SEM): The process of building and marketing a site with the goal of improving its position in search engine results. SEM includes both search engine results.  SEM includes both search engine optimisation (SEO) and search advertising, or paid search.

Search Engine Optimisation (SEO): The process of making a site and its content highly relevant for both search engines and searchers. SEO includes technical tasks to make it easier for search engines to find and index a site for the appropriate keywords, as well as marketing-focused tasks to make a site more appealing to users. Successful search marketing helps a site gain top positioning for relevant words and phrases.

Social Media: A category of sites that is based on user participation and user-generated content. They include social networking sites like Twitter, LinkedIn, and Facebook or user-generated sites like YouTube, Pinterest, and Instagram. Webinar: A virtual web-based seminar. These can take the shape of a panel discussion, lecture, presentation, workshop, or seminar. Webinars are becoming more and more effective and a cost-effective way of sharing knowledge and skills to a wider audience.

Webinar: A virtual web-based seminar. These can take the shape of a panel discussion, lecture, presentation, workshop, or seminar. Webinars are becoming more and more effective and a cost-effective way of sharing knowledge and skills to a wider audience.

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