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Monthly News Round-Up

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Welcome to our monthly round up of the top stories in PR and content marketing that our agency teams have been paying attention to, plus some industry insights and top client coverage.

 

Own your story: how content has performed in the face of COVID

Forbes reports this month on the ‘seismic shift in consumer behaviour’ that was brought about by the pandemic. Specifically, how brands have had to evolve their marketing and digital PR programmes – fast. A practical and insightful article on the topic of owned content and brand strategy.

 

Digital reporting: making the transition

Communicate magazine explores the growing demand for, and benefits of, digital reporting in the corporate communications arena.

 

Post-COVID social media – market predictions

The team at Social Media Today share their predictions for trends in the coming post-COVID months and years. From tone and content formats, to new tech and skills, there are some important considerations to be had.

 

The US Twitter hack: why it matters

Earlier this month, high-profile US politicians, music stars and public figures’ Twitter accounts were hacked as part of a Bitcoin scam. The BBC looks into what happened, and why it’s important for all Twitter users.

 

Planning a pivot? If your marketing programme needs an overhaul, then consider our PR and Content Packs, created for clients who need fast-response comms support on a short-term basis.

 

Spotlight on success: clients in the news this month

Wilson James’ involvement in the set up of the NHS Nightingale facility in London was featured as a case study in this month’s In Security.

Tech for Life’s self-titled book was chosen as the World Economic Forum’s ‘pick of the month’ – and an excerpt was published on its Agenda blog.

PAC featured in Fire & Security Matters this month, discussing the challenges faced by organisations when it comes to security and access control, as we begin the return to work.

Milestone Systems has released a whitepaper about the transition to the cloud, for those in the video management software industry, featured in PSI magazine.

Reliance High-Tech outlines why organisations need to address the changes in their risk profiles and navigate the potential shift from cyber security threats to civil disturbance in this Fire & Security Matters article.

 

Get in touch with our team today to find out how PR and content marketing can enhance your business strategy. Email: hello@henley.co.uk

 

More like this: June’s monthly news round-up

  

The Henley Group is a B2B PR and content agency, based in Henley-on-Thames, UK. We specialise in public relations, corporate communications, content marketing and social media for clients in the UK and overseas. Working on a consultative and strategic level, we advise, plan, produce and deliver engaging PR and content programmes for clients in a range of B2B sectors.