Welcome to our monthly round up of the top stories in PR and content marketing that our agency teams have been paying attention to (no guesses for the theme this month!)
The role of social media in crises
Hootsuite looks at how we adapt to more digital and social ways of being, during times of crisis. From maintaining human connections, to increasing digital business activity, and using the experience to plan for the future – how we use social and digital technology now could offer real insight into its benefits.
Remote working – top tips and tools
HubSpot comes to the rescue again with a wonderfully curated piece of content, presenting their top tools for keeping teams running, while grappling with the ups and downs of remote working (dodgy WiFi, anyone?)
News and coronavirus – when facts overtook fascination
The BBC is the UK’s most trusted source of news for coronavirus updates, reports Campaign. More than half of Brits are using BBC News that before COVID-19 impacted the UK. The survey by Havas Media Group will be conducted each fortnight to monitor changes in behaviour.
Purpose vs. Pandemic
How has the global pandemic sharpened your brand purpose? How has in changed business and marketing strategy focus in the short- and long-term? A great piece by Edelman.
Read more: our special edition Passnotes, Essential Communications in a Time of Crisis, is free to download here.
Spotlight on success – clients in the news this month:
We have been working hard to pivot PR activity to educate and inform external audiences, support customers, and demonstrating how brands are working in extraordinary circumstances.
CEO of Reliance High-Tech, Alistair Ensler, on how security is helping key workers remain safe and free to do their vital jobs: https://www.linkedin.com/feed/update/urn:li:activity:6652831663124463616/
Milestone Systems featured in ISJ magazine, showing customers how to maintain the security of their premises from afar, with remote support.
Mallinckrodt Pharmaceuticals continues to innovate, and has been cleared by Health Canada to start pilot trials with partner, Novoteris, in treatments for COVID-19 infections.
Wilson James’ involvement in the NHS Nightingale project has been widely reported across the industry. A series of temporary hospitals are being created at hubs across the UK to lessen the burden on NHS beds.
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More like this: Comms in a Crisis – expert advice for short-term action
The Henley Group is a B2B PR and content agency, based in Henley-on-Thames, UK. We specialise in public relations, corporate communications, content marketing and social media for clients in the UK and overseas. Working on a consultative and strategic level, we advise, plan, produce and deliver engaging PR and content programmes for clients in a range of B2B sectors.