With over 4 billion web searches each day, how can you ensure potential customers will find your brand, product or service? When they click the search button, will you appear on page 1 or page 10? Will you appear at all?
1. There are over two billion people online – 38 million of them are in the UK
2. 93% of online experiences begin with a search engine
3. Google owns 68% of the search engine market share
4. 70% of the links search users click on is organic
5. 70-80% of users ignore the paid ads, focusing on the organic results
6. Search is the #1 driver of traffic to content sites, beating social media by more than 300%
7. SEO leads have a 14.6% close rate, while outbound leads (such as direct mail or print advertising) have a 1.7% close rate
8. 75% of users never scroll past the first page of search results
9. The higher the rank position the better on Google: 18% of organic clicks go to the #1 position 10% of organic clicks go to the #2 position 7% of organic clicks go to the #3 position
Reference: www.searchenginejournal.com
To read more about the importance of SEO download our Passnote: Unlock The Code For Online Success: Bringing SEO to the Forefront