- Learn more about your audience
- Target the audiences more effectively
- Find and support new customers and affiliates
- Increase web traffic and search ranking
- Get content shared quicker than before
- Utilise advertising and generate new leads
- Provide customer service through social media
- Reposition existing content (press release/case studies) to a new audience
- Gain and influence other thought leaders in the sector
- Spot the trend and new products through competitor handles
