1 – Tweet daily – a maximum of three tweets per day is advised. Keep tweets to a mix of industry news, product showcases, and links to online content.
2 – Retweet – keep an eye out for news by utilising such platforms from Twitter.
3 – Do you have the best handle on things? Is your Twitter handle the best available?
4 – Create unique hashtags for building brand awareness – for product launches create individual campaigns.
5 – Utilise keywords and become a Trend Jacker.
6 – Use images when you can. Remember that they no long take up valuable characters withing tweets.
7 – Keep it short – you don’t need to use up 140 characters – sometimes a strong image and a link can provide a great teaser for readers.