The hashtag is likely the most popular means of categorising content on social media. It makes your own content discoverable and allows you to find relevant content from other people and businesses.
The hashtag also enables you to connect with and engage other social media users based on a common theme or interest. This remains essential when building new social media communities or campaigns from the ground up.
Knowing how to use hashtags is fundamental to your success on social media. You may use them, but are you using them to their full potential?
Here are a few best practices to help you achieve that success…
Do’s and Don’ts
- Be specific
- Be relevant
- Be observant
- Don’t mention the brand name in all hashtags you create
- Don’t be too long or too clever
- Don’t have more hashtags than words