This month in: B2B PR and content


Welcome to our monthly round up of the top stories in B2B PR, content and social media that our PR and content teams have been paying attention to:


Twitter removes its Audience Insights metric

Using platform-specific analytics is vital when tracking the success of your social media marketing, so why has Twitter dropped its audience insights metric, and what does that mean for B2B communication teams?


B2B marketing in 2020 – top predictions

What lies in store for the B2B marketing and communication industry in 2020? Striking a balance between brand building and lead generation efforts is vital, says contributor Tom Pepper.


Top tips for B2B social media success

Our own blog featured some top tips for B2B social media success this month – a quick checklist that should ensure your content is on the button, so your readers click the button.



Spotlight on success – clients in the news this month:


Tech for Life, the movement for the creation and use of responsible tech, was given a platform on the World Economic Forum’s Agenda blog, during Davos 2020. Co-author of the upcoming Tech for Life book and Siemens chairman, Jim Hagemann Snabe, wrote about the need to restore trust in technology.


Reliance High-Tech’s CEO, Alistair Ensler, shared his thoughts about facial recognition in the Financial Times – ‘Balancing safety with protecting our civil liberties’.


Wilson James’ strategic account director, George Foster, wrote a guest blog for Professional Security magazine about the changing face of personal protection, ‘The modern bodyguard’.


Milestone Systems’ EMEA leader of strategic business, Neil Killick, wrote about the importance of the cloud in Risk Xtra magazine, in his article ‘Seeing Clearly in the Cloud’.


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The Henley Group is a B2B PR and content agency, based in Henley-on-Thames, UK. We specialise in public relations, corporate communications, content marketing and social media for clients in the UK and overseas. Working on a consultative and strategic level, we advise, plan, produce and deliver engaging PR and content programmes for clients in a range of B2B sectors.