The press and PR activity that we undertake for clients gives us a privileged view of their marketing objectives, an understanding of their routes to market, and valuable insight into their customer needs. It also means we establish strong relationships with the media being targeted.
Our clients value this experience as it helps us to plan and manage hardworking advertising campaigns, and produce powerful sales collateral and marketing materials.
We understand the advertising and marketing support requirements of B2B organisations, and our clients call upon us for a wide range of adverting and marketing activities – from advertising in print, broadcast and online media, to the design and production of sales and marketing collateral including brochures, point of sale items and exhibition materials.
Clients ask us to manage every stage of an advertising campaign, from initial media planning and buying, to the design and production of visuals and the development and monitoring of response mechanisms. And, with particular knowledge of the European trade and technical media, we know how to communicate complex business messages through advertising in local country media.
The design, print and production of a wide variety of marketing items represents a core area of our expertise. We manage design projects ranging from simple logo development through to full corporate identities, corporate brochures, newsletters and bulletins, sales guides, product literature and direct marketing items. We are also experienced in managing video productions and the design, construction and installation of exhibition stands.
Where required, we can liaise directly with a client’s dealer or reseller operations; providing collateral tailored to the particular needs of sales and business partners, and operating as a seamless extension to client operations.