Trade Media Relations

Whether you need to raise awareness of your brand, launch a new product, or differentiate your offering in the marketplace – the Henley Group can help.

We are adept at extracting the business benefits from the most technical of products and solutions, and making them easily understood. Demonstrating what a product does for a lower cost, at greater speed, or with better efficiency.

Our writers combine expert knowledge with a seasoned understanding of what makes a good story. And we are experienced in unearthing case studies from customers and end users – and coaxing them to completion; obtaining all necessary approvals along the way.

We think ‘beyond the press release’. Which means drafting and placing detailed feature articles and case studies, arranging regular editorial columns, or securing coverage on the back of editor interviews. We also support clients at the exhibitions they attend and organise and manage press conferences and product launches on their behalf. Our strong media relationships are of course essential to the service we provide, and help us generate the high volumes of media coverage that our clients have come to expect.

Media relations activity is, by necessity, proactive. We identify editorial opportunities well in advance of publication, and we closely monitor industry issues and developments, seizing any opportunity for a client to comment. Our press office function ensures that requests from media are handled efficiently, while social media is used to engage fully with all campaign audiences.

It’s trade media relations – with a difference. View our case studies for examples of our work.