BLOG

News Tagged: Blog

5 top tips for B2B social media success

Posted:

Navigating the world of social media for B2B businesses can, frankly, be more than a little confusing. Social media platforms appear and disappear on a regular basis, making it tricky to identify which platforms are best for your business. Not only that, but different social media platforms have different audiences, and different ways of communicating… read more >

A Glossary of SEO Terms

Posted:

Algorithm: The technology that a search engine uses to deliver results to a query. Search engines utilise several algorithms to deliver search results. Backlinks: A backlink is any link received by a web page; directory; or website. These back links bring traffic to a web page. Backlinks are an important element that most search engine… read more >

The SEO Zoo – recent changes to Google

Posted:

Google’s Penguin, Panda, and Hummingbird algorithmic updates have meant that editorial quality and referral sites are now key (90% of UK searches are made through Google). “What does SEO have to do with these various animals?” I hear you ask. Well, here’s a simple breakdown on each algorithm and what it means to us. Panda Google’s… read more >

The Role of SEO in PR – The Basics

Posted:

Our next three blogs will address the growing importance of SEO strategy to press and public relations. In this first blog, we take a look at the basics. Search Engine Optimisation (SEO) is a proven, cost-effective way to help organisations raise their visibility and generate leads for new business through valuable online activity. By pairing… read more >