Why SEO? Search Engine Optimisation (SEO) is an important element in making your website easy for search engines and users to understand and discover. Content is essential for SEO as it helps the engines ‘read’ pages and trigger how it will be useful for users. In all content, you need to be targeting certain… read more >
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Welcome To A Brand New Year – How About Making 2017 The Year You Re-energise The Press Release?
Welcome to a brand new year. I am sure you have already started a few lifestyle changes for yourself, but have you thought about giving your press releases an extra boost? Here are some helpful tips on what you could do to transform your press releases for the better. 1. Use hyperlinks that add depth… read more >
What To Look For In An Agency – A Checklist
CAPABILITY: Many agencies will claim to offer PR services, but that may not be their main area of focus. The websites of design agencies and SEO providers may list PR as an additional service, but if it’s not at the very core of the agency’s business then it may play second fiddle to the rest…. read more >
The Top 10 Benefits Of Social Media
Learn more about your audience Target the audiences more effectively Find and support new customers and affiliates Increase web traffic and search ranking Get content shared quicker than before Utilise advertising and generate new leads Provide customer service through social media Reposition existing content (press release/case studies) to a new audience Gain and influence other… read more >
10 Tips For A Top Press Release
At the risk of revisiting what is a well-trodden path, it might be useful to consider what exactly makes a good press release. The following tips are the result of many years of experience, and a seasoned understanding of what the media looks for in the releases it is sent. 1. Consider closely whether the… read more >
10 Tips For Better Case Histories
The case history provides an overview of a customer experience or end user application, demonstrating how a product or service meets the needs of the user in question. Done well, a case history is a powerful sales tool that can be put to a wide range of PR and marketing purposes. It is highly valued… read more >
A Glossary of SEO Terms
Algorithm: The technology that a search engine uses to deliver results to a query. Search engines utilise several algorithms to deliver search results. Backlinks: A backlink is any link received by a web page; directory; or website. These back links bring traffic to a web page. Backlinks are an important element that most search engine… read more >
Countdown to IFSEC 2016: 10 Tips For PR Success
IFSEC and FIREX allow exhibitors to meet prospects and customers and provide a great platform to launch products in front of a large audience – expected to be 45,000-strong from more than 150 countries. Of course, attending an exhibition requires significant investment, organisation, and logistics. It’s vital therefore to maximise your exposure and get the… read more >
7 Reasons Why You Need Social Media
1. Increase brand awareness 2. Distribute content 3. Communicate immediately and frequently 4. Improve customer service 5. Build a personal brand experience for customers 6. Utilise customer feedback 7. Create a genuine connection between your organisation and your customers What better time than now to get social! Download our complete Social Media Toolkit by… read more >
Your Public Awaits – 6 Tips On How To Ensure Your Website Is SEO Ready
1 – Do some keyword research and find out what the most popular words are for your sector. 2 – Set up Google Analytics to track traffic to your site. 3 – Ensure that your website is device compatible and has responsive design features. Tip – use Google’s Mobile Checker to see where you currently… read more >