News Tagged: Digital Marketing

The Complete Social Media Glossary of 2018 – Do you know an Algorithm from a Klout Score?


      —A– Abandonment rateThe percentage of social customer service issues that are abandoned by customers without a resolution.AI Artificial intelligence, or AI, refers to intelligence exhibited by machines. For viable use cases of AI, check out our post 5 Practical (and Unpretentious) Ways AI Will Change Marketing by 2020. Algorithm A rules-based procedure for… read more >

Video Killed The PowerPoint Star


With a New Year approaching, it seems that video might well be the glue that holds the content marketing strategy together. Video is highly sharable, mobile, and one of the easiest ways to provide information to your audience in an easy, accessible way. By 2017 YouTube predicts that 90% of Internet traffic will be video.  … read more >

The SEO Zoo – recent changes to Google


Google’s Penguin, Panda, and Hummingbird algorithmic updates have meant that editorial quality and referral sites are now key (90% of UK searches are made through Google). “What does SEO have to do with these various animals?” I hear you ask. Well, here’s a simple breakdown on each algorithm and what it means to us. Panda Google’s… read more >

The Role of SEO in PR – The Basics


Our next three blogs will address the growing importance of SEO strategy to press and public relations. In this first blog, we take a look at the basics. Search Engine Optimisation (SEO) is a proven, cost-effective way to help organisations raise their visibility and generate leads for new business through valuable online activity. By pairing… read more >