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News Tagged: Facebook

The current state of influencer marketing

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2018 is predicted to be the year where influencer marketing will continue to grow in the UK.  If done well influencer marketing can grow sales and generate unmatched ROI for budgets. So what is Influencer Marketing? Influence + Marketing Influencer marketing is simply the act of promoting and selling products or services through people (influencers)… read more >

The social (media) pedagogy

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Did you know HGI offer training courses on all things social media and SEO?  We can help you gain your voice and be heard. Learn to achieve better brand awareness, improved customer service, deeper engagement, and broader reach. Understand your social media landscape and get to grips with the importance of content, social listening, influencers,… read more >

The Top 10 Benefits Of Social Media

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Learn more about your audience Target the audiences more effectively Find and support new customers and affiliates Increase web traffic and search ranking Get content shared quicker than before Utilise advertising and generate new leads Provide customer service through social media  Reposition existing content (press release/case studies) to a new audience Gain and influence other… read more >

A Glossary of SEO Terms

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Algorithm: The technology that a search engine uses to deliver results to a query. Search engines utilise several algorithms to deliver search results. Backlinks: A backlink is any link received by a web page; directory; or website. These back links bring traffic to a web page. Backlinks are an important element that most search engine… read more >

Think #!

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Hashtags have a firm place within the most popular social networks, including Twitter, Facebook, Google+, Instagram, Vine and Pinterest. The hashtag is likely the most popular means of categorising content on social media.  It makes your own content discoverable and allows you to find relevant content from other people and businesses. The hashtag also enables… read more >

Video Killed The PowerPoint Star

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With a New Year approaching, it seems that video might well be the glue that holds the content marketing strategy together. Video is highly sharable, mobile, and one of the easiest ways to provide information to your audience in an easy, accessible way. By 2017 YouTube predicts that 90% of Internet traffic will be video.  … read more >

Social Taboos

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We are now heavily involved in social media activity on behalf of clients. In fact, this part of our business has grown considerably over the last three years as B2B organisations in the industrial, technical and IT sectors have woken up to the importance of social media. Once viewed as the reserve of large consumer… read more >