News Tagged: press release

10 Tips For A Top Press Release


At the risk of revisiting what is a well-trodden path, it might be useful to consider what exactly makes a good press release. The following tips are the result of many years of experience, and a seasoned understanding of what the media looks for in the releases it is sent. 1. Consider closely whether the… read more >

An event to remember


The UK exhibitions sector generated £11 billion in spending and contributed £5.6 billion in value added to the UK economy in 2010, equivalent to 0.4% of UK GDP. Exhibitions are big business and with many organisations currently amid ‘event season’ again this year, it is important to ensure that you are maximising your exposure and… read more >

The SEO Zoo – recent changes to Google


Google’s Penguin, Panda, and Hummingbird algorithmic updates have meant that editorial quality and referral sites are now key (90% of UK searches are made through Google). “What does SEO have to do with these various animals?” I hear you ask. Well, here’s a simple breakdown on each algorithm and what it means to us. Panda Google’s… read more >

The Role of SEO in PR – The Basics


Our next three blogs will address the growing importance of SEO strategy to press and public relations. In this first blog, we take a look at the basics. Search Engine Optimisation (SEO) is a proven, cost-effective way to help organisations raise their visibility and generate leads for new business through valuable online activity. By pairing… read more >

For the record…


Our latest edition of Passnotes considers whether the press release remains useful to marketers in today’s online world. In considering the topic, we went back to basics to consider what makes a good press release.  The findings are not surprising, but it’s useful to address them again – if only because so many of the press… read more >