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News Tagged: Search Engine Optimisation

A Glossary of SEO Terms

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Algorithm: The technology that a search engine uses to deliver results to a query. Search engines utilise several algorithms to deliver search results. Backlinks: A backlink is any link received by a web page; directory; or website. These back links bring traffic to a web page. Backlinks are an important element that most search engine… read more >

SEO In Numbers

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With over 4 billion web searches each day, how can you ensure potential customers will find your brand, product or service? When they click the search button, will you appear on page 1 or page 10? Will you appear at all? 1. There are over two billion people online – 38 million of them are… read more >

Your Public Awaits – 6 Tips On How To Ensure Your Website Is SEO Ready

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1 – Do some keyword research and find out what the most popular words are for your sector. 2 – Set up Google Analytics to track traffic to your site. 3 – Ensure that your website is device compatible and has responsive design features. Tip – use Google’s Mobile Checker to see where you currently… read more >

Video Killed The PowerPoint Star

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With a New Year approaching, it seems that video might well be the glue that holds the content marketing strategy together. Video is highly sharable, mobile, and one of the easiest ways to provide information to your audience in an easy, accessible way. By 2017 YouTube predicts that 90% of Internet traffic will be video.  … read more >

The SEO Zoo – recent changes to Google

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Google’s Penguin, Panda, and Hummingbird algorithmic updates have meant that editorial quality and referral sites are now key (90% of UK searches are made through Google). “What does SEO have to do with these various animals?” I hear you ask. Well, here’s a simple breakdown on each algorithm and what it means to us. Panda Google’s… read more >

The Role of SEO in PR – The Basics

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Our next three blogs will address the growing importance of SEO strategy to press and public relations. In this first blog, we take a look at the basics. Search Engine Optimisation (SEO) is a proven, cost-effective way to help organisations raise their visibility and generate leads for new business through valuable online activity. By pairing… read more >