BLOG

News Tagged: social media

The social (media) pedagogy

Posted:

Did you know HGI offer training courses on all things social media and SEO?  We can help you gain your voice and be heard. Learn to achieve better brand awareness, improved customer service, deeper engagement, and broader reach. Understand your social media landscape and get to grips with the importance of content, social listening, influencers,… read more >

The tweet to woo

Posted:

7 essential tips for Twitter that will help make your tweets ‘sing’ 1 – Tweet daily – a maximum of three tweets per day is advised.  Keep tweets to a mix of industry news, product showcases, and links to online content. 2 – Retweet – keep an eye out for news by utilising such platforms from… read more >

SEO In Numbers

Posted:

Why SEO?   Search Engine Optimisation (SEO) is an important element in making your website easy for search engines and users to understand and discover. Content is essential for SEO as it helps the engines ‘read’ pages and trigger how it will be useful for users.  In all content, you need to be targeting certain… read more >

What To Look For In An Agency – A Checklist

Posted:

CAPABILITY: Many agencies will claim to offer PR services, but that may not be their main area of focus. The websites of design agencies and SEO providers may list PR as an additional service, but if it’s not at the very core of the agency’s business then it may play second fiddle to the rest…. read more >

The Top 10 Benefits Of Social Media

Posted:

Learn more about your audience Target the audiences more effectively Find and support new customers and affiliates Increase web traffic and search ranking Get content shared quicker than before Utilise advertising and generate new leads Provide customer service through social media  Reposition existing content (press release/case studies) to a new audience Gain and influence other… read more >

10 Tips For Better Case Histories

Posted:

The case history provides an overview of a customer experience or end user application, demonstrating how a product or service meets the needs of the user in question. Done well, a case history is a powerful sales tool that can be put to a wide range of PR and marketing purposes. It is highly valued… read more >

A Glossary of SEO Terms

Posted:

Algorithm: The technology that a search engine uses to deliver results to a query. Search engines utilise several algorithms to deliver search results. Backlinks: A backlink is any link received by a web page; directory; or website. These back links bring traffic to a web page. Backlinks are an important element that most search engine… read more >

Countdown to IFSEC 2016: 10 Tips For PR Success

Posted:

IFSEC and FIREX allow exhibitors to meet prospects and customers and provide a great platform to launch products in front of a large audience – expected to be 45,000-strong from more than 150 countries. Of course, attending an exhibition requires significant investment, organisation, and logistics. It’s vital therefore to maximise your exposure and get the… read more >

Think #!

Posted:

Hashtags have a firm place within the most popular social networks, including Twitter, Facebook, Google+, Instagram, Vine and Pinterest. The hashtag is likely the most popular means of categorising content on social media.  It makes your own content discoverable and allows you to find relevant content from other people and businesses. The hashtag also enables… read more >