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News Tagged: Website SEO

The social (media) pedagogy

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Did you know HGI offer training courses on all things social media and SEO?  We can help you gain your voice and be heard. Learn to achieve better brand awareness, improved customer service, deeper engagement, and broader reach. Understand your social media landscape and get to grips with the importance of content, social listening, influencers,… read more >

Your Public Awaits – 6 Tips On How To Ensure Your Website Is SEO Ready

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1 – Do some keyword research and find out what the most popular words are for your sector. 2 – Set up Google Analytics to track traffic to your site. 3 – Ensure that your website is device compatible and has responsive design features. Tip – use Google’s Mobile Checker to see where you currently… read more >

The SEO Zoo – recent changes to Google

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Google’s Penguin, Panda, and Hummingbird algorithmic updates have meant that editorial quality and referral sites are now key (90% of UK searches are made through Google). “What does SEO have to do with these various animals?” I hear you ask. Well, here’s a simple breakdown on each algorithm and what it means to us. Panda Google’s… read more >

The Role of SEO in PR – The Basics

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Our next three blogs will address the growing importance of SEO strategy to press and public relations. In this first blog, we take a look at the basics. Search Engine Optimisation (SEO) is a proven, cost-effective way to help organisations raise their visibility and generate leads for new business through valuable online activity. By pairing… read more >