News Tagged: YouTube

The current state of influencer marketing


2018 is predicted to be the year where influencer marketing will continue to grow in the UK.  If done well influencer marketing can grow sales and generate unmatched ROI for budgets. So what is Influencer Marketing? Influence + Marketing Influencer marketing is simply the act of promoting and selling products or services through people (influencers)… read more >

The social (media) pedagogy


Did you know HGI offer training courses on all things social media and SEO?  We can help you gain your voice and be heard. Learn to achieve better brand awareness, improved customer service, deeper engagement, and broader reach. Understand your social media landscape and get to grips with the importance of content, social listening, influencers,… read more >

The Top 10 Benefits Of Social Media


Learn more about your audience Target the audiences more effectively Find and support new customers and affiliates Increase web traffic and search ranking Get content shared quicker than before Utilise advertising and generate new leads Provide customer service through social media  Reposition existing content (press release/case studies) to a new audience Gain and influence other… read more >

A Glossary of SEO Terms


Algorithm: The technology that a search engine uses to deliver results to a query. Search engines utilise several algorithms to deliver search results. Backlinks: A backlink is any link received by a web page; directory; or website. These back links bring traffic to a web page. Backlinks are an important element that most search engine… read more >

7 Reasons Why You Need Social Media


1. Increase brand awareness 2. Distribute content 3. Communicate immediately and frequently 4. Improve customer service 5. Build a personal brand experience for customers 6. Utilise customer feedback 7. Create a genuine connection between your organisation and your customers   What better time than now to get social! Download our complete Social Media Toolkit by… read more >

Video Killed The PowerPoint Star


With a New Year approaching, it seems that video might well be the glue that holds the content marketing strategy together. Video is highly sharable, mobile, and one of the easiest ways to provide information to your audience in an easy, accessible way. By 2017 YouTube predicts that 90% of Internet traffic will be video.  … read more >