Wilson James

The challenge:

As one of the main logistics and security contractors for NHS Nightingale – the hospital that was developed within London’s ExCeL centre in less than 2 weeks for sufferers of the Corona Virus – Wilson James had a very strong story to tell about how its staff worked tirelessly to help bring this project to fruition.  It was our job to promote that story.

Our approach:

As soon as the embargo on press stories was lifted, we worked to produce a case study overnight – conducting four separate interviews with company directors, some of whom were still on site working at the time. The story was rushed through the approvals process in double-quick time, so 24 hours later we were ready to go to press.

The outcome:

The case study was despatched to healthcare, logistics and security media the following morning and within minutes we started to see online coverage for the story across all sectors. No less than 20 pieces of coverage were achieved within 2 days and three separate requests for media interviews were organised, with more coverage resulting.

As one of the Wilson James directors commented: “We’ve all been pushed to the extreme but when the coronavirus pandemic is over, and it will be over at some point, the memory of what was achieved with NHS Nightingale will live on”.