Likes, shares and thought leadership 

Expert insight is valued more than ever, with customers prioritising brands and marketing channels that they trust – and avoiding those they don’t.

Indeed, trust is now the second most important factor influencing a purchasing decision and 64% of customers want to see businesses take the lead in providing reliable information and insights within their market.

Increasingly, decision-makers are seeking out reliable sources of expertise from among their peers, technical experts and influencers. Content that shares this expertise is seen as compelling and unique and helps to differentiate a brand from its competition.

Download our passnote below to learn how to leverage your organisation’s expertise and create captivating content that truly engages with audiences.