by James Tate | Feb 7, 2022 | BLOG, Corp Comms
NO way back Our lead pharma and biotech writer asks: Where next for pharma, biotech and life sciences communications professionals? The pharmaceutical, BioTech and life sciences industries have achieved breathtaking success over the last two years, most notably by...
by James Tate | Feb 7, 2022 | INSIGHT, Passnotes
where next for phArma and biotech communications? As COVID-19 continues to exert pressure on healthcare systems, industry partners are stepping up to their vital role in helping teams manage increased caseloads and clear backlogs, while continuing to deliver...
by James Tate | Jun 2, 2021 | Passnotes
Likes, shares and thought leadership Expert insight is valued more than ever, with customers prioritising brands and marketing channels that they trust – and avoiding those they don’t. Indeed, trust is now the second most important factor influencing a...
by James Tate | Feb 2, 2021 | Corp Comms, Strategic Consulting
2021 megatrends: sustainability Sustainability is on many business leaders’ agendas, as a way to ensure their organisations operate in a way that doesn’t harm the ecological, social and economic environment. Such strategies foster company longevity and help to...
by James Tate | Jan 26, 2021 | Corp Comms, Strategic Consulting
2021 megatrends: resilience One key attribute that emerged from the 2020 pandemic was resilience. Across the world, workers suddenly had to work remotely, parents had to home-school, healthcare workers were isolated from their families, and everyone lived with a...
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