pivot your event online
With the return of physical events and exhibitions unlikely for a while, smart marketers are repurposing their budgets to create online events and the content needed to support them – indeed, more than 90% of organisers plan to invest in virtual events this year.
However, investing in virtual events demands a rethink when it comes to marketing and PR strategy. Marketers must embrace multi-platform and multi-format communication, and use content strategically if their online events are to be successful.
Download our passnote below and find out how to make your online event a success.