Targeting vertical sectors with content and focused media relations

The Challenge

Centrica wanted senior business audiences to recognise its innovation in distributed energy solutions, and to support sales efforts across a range of promising vertical sectors.

The Approach

We developed a number of assets that shared Centrica expertise, highlighted new technologies and made a case for investing in new energy solutions. These included case studies, technical articles and OpEds, which were pitched into vertical sector business media. We also developed content for executives to share with prospects on their LinkedIn profiles.

The Result

Working to pressing deadlines to meet timed sales initiatives, we generated powerful content that spoke of Centrica’s technological prowess and supported sales team activity. We also secured in-depth press coverage from case studies and feature articles in key vertical sector media.