Promoting products through research and engaging content

The Challenge

Risco wanted to launch its smartphone-enabled home intruder alarm system and engage with installers of its products to show that the product met the needs of the market.

The Approach

Consumers were surveyed so we could learn more about burglar alarm ownership. We then developed a story which illustrated an appetite for the solution, having identified a gap between the intentions and actions of householders through our research. The story countered the tendency of homeowners to forget to arm their burglar alarms with the ability to do so from a smartphone with Risco’s system.

The Result

Coverage was secured in the trade media as well as regional news titles, which focused on local differences in alarm use. An executive summary and presentation supported sales team efforts, while an infographic gained online exposure and formed the basis of shareable social media content.