spotlight on pharmaceuticals
Covid-19 has turned pharmaceutical marketing on its head – the traditional, tried and tested methods of information dissemination and prescribing support are simply not viable in a pandemic.
Information-hungry healthcare professionals (HCPs) have adapted quickly to online communications. In a bid to keep connected and up to date, they have turned to virtual conferences, webinars, and social media.
This spotlight reveals the Covid-driven trends transforming the pharmaceutical industry, and the implications for PR and Marketing.