spotlight on tech

While debates rage around what normality will look like post-COVID-19, one thing is for certain. The pace of digitisation will only increase as organisations turn to automation and AI to gain efficiency and leverage the vast amounts of data available to them. 

But a number of issues that had arisen around technology, and which had taken a back seat, look set to re-emerge. These trends will not only drive the adoption of technology, but threaten to hold it back. 

It’s essential that tech marketers recognise and understand these issues. Doing so will help them establish thought leadership, build competitive advantage, spot new commercial opportunities and raise awareness of their brands. 

This spotlight shows PRs and Marketers how to establish thought leadership, build competitive advantage, spot new commercial opportunities and raise awareness of their brands.