Spotlight on security guarding
The COVID-19 pandemic brought great disruption to security guarding, with the closure of customers’ sites across the UK, and the resulting furloughing of many staff.
Those guards that remained on the frontline ensured that vital businesses remained functional, and kept those directly involved in the fight against COVID-19 safe to do their vital work.
Security providers need to remind customers why their services remain essential, and they must differentiate themselves in an already crowded marketplace. Above all, they must show they understand the new challenges that their customers face in the ‘new normal’.
Download our spotlight below to learn how security guarding PRs and marketers can show they understand the challenges faced by the customers in the new normal.