PR and comms round-up
Welcome to our monthly round up of the top stories in PR and content marketing that our agency teams have been paying attention to, plus some industry insights and top client coverage.
Clubhouse: a beginner’s guide to the app in the eye of a social storm
The invite-only app, Clubhouse, that counts Elon Musk amongst its guest list, is causing quite the stir. Is it all a storm in a teacup – or should brands start paying attention to new kid on the block? This handy infographic offers an at-a-glance explainer.
Pivoting your event online: attract, engage and connect
With the return of physical events unlikely for a while, smart marketers pivoting their events online, leveraging intelligent multi-platform content to attract a wider audience. We wrote a piece about it – take a look here.
The answer to customer engagement in 2021? A commitment to social causes.
A recent survey by the performance tech platform, Channel Factory, found that 69% of consumers favour brands committed to social causes, and a further 54% formed negative opinions of brands whose content missed the mark. Sustainability is high on the corporate agenda as we progress through 2021. Read our article about it, here.
Using visual media to captivate audiences
It used to be that a simple brand logo would suffice when issuing company news to media – thankfully, things are changing, and visual media can significantly boost communication activity. From great images, to tailored video content and animations, brands are getting on board with visual communication. We enjoyed this article in Public Relations Today.
Spotlight on success: clients in the news this month
Reliance Protect showed how body-worn cameras can support facemask compliance and keep retail staff safe in a climate of increased abuse.
Wilson James’ Cadence Woodland discussed the subject of Behavioural Detection in City Security magazine this month. Behavioural detection is a technique the company teaches to its operatives when identifying risks.
Malou Toft, VP EMEA for leading video management software company, Milestone Systems, spoke to International Security Journal to outline the prestigious annual MIPS event, which for the first time took place entirely online.
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The Henley Group is a B2B PR and comms agency, based in Henley-on-Thames, UK. We specialise in public relations, corporate communications, content marketing and social media for clients in the UK and overseas. Working on a consultative and strategic level, we advise, plan, produce and deliver engaging PR and content programmes for clients in a range of B2B sectors.