by HGI | Aug 25, 2021 | BLOG, Content Marketing, Corp Comms, PR
How to… get the most from your webinar Webinars have been steadily growing in popularity among B2B brands as a way to attract new prospects and grow top-funnel leads. Pre-Covid, almost 95% of marketers saw webinars as a vital part of their marketing strategy and...
by HGI | May 13, 2021 | BLOG, Content Marketing, Corp Comms, PR
covid & pharma pr: nurturing the narrative COVID-19 has wrought havoc, leaving economies and healthcare systems alike stretched to breaking point. But it has also presented pharma PRs and marketers with something of a learning opportunity. As the industry moved to...
by HGI | Apr 15, 2021 | BLOG, Content Marketing, Corp Comms, Events, PR
Remote – not removed: how to engage a wfh audience The end is in sight for what has been a long, hard year, thanks to the increasing number of vaccines on the horizon. Still, 2020 brought about a massive change in the way we work and these changes will endure...
by HGI | Apr 1, 2021 | BLOG, Content Marketing, Corp Comms, Events, PR
What next for pharma communications? From exhibition stands the size of small villages to sponsoring symposiums and swanky coffee, there is a reason industry spends so much money on conference season every year. The events give HCPs the time and space to reaffirm...
by HGI | Apr 1, 2021 | BLOG, Content Marketing, PR
Building a force of virtual pharma sales reps Pharma has always been built upon an army of sales reps, but COVID-19 has transformed the landscape and shifted the foundations. Infection control measures, HCP workloads, and an increase in clinicians conducting remote...
by HGI | Mar 25, 2021 | BLOG, Content Marketing, Corp Comms, Events, PR
PR and comms round-up Welcome to our monthly round up of the top stories in PR and content marketing that our agency teams have been paying attention to, plus some industry insights and top client coverage. Clubhouse: a beginner’s guide to the app in the eye of...
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