Cut through the noise

Cut through the noise

CUT THROUGH THE NOISE navigating PR and marketing trends in 2024 Faced with so many demands on their time, it can be hard for PR and marketing professionals to stay on top of all the issues that will determine success. To help, the Henley Group has identified five...
No way back

No way back

NO way back Our lead pharma and biotech writer asks: Where next for pharma, biotech and life sciences communications professionals? The pharmaceutical, BioTech and life sciences industries have achieved breathtaking success over the last two years, most notably by...
How to get the most from your webinar

How to get the most from your webinar

How to… get the most from your webinar Webinars have been steadily growing in popularity among B2B brands as a way to attract new prospects and grow top-funnel leads. Pre-Covid, almost 95% of marketers saw webinars as a vital part of their marketing strategy and...